PeopleForward Network
PeopleForward Network (PFN) provides innovative podcasting, communications, and partnership services for people-first leaders looking to make a meaningful impact. Their mission is to share insights and resources with a global community of leaders, connectors, and creators—building workplaces where people thrive.
Services Provided:
Video Editing
Social Media Promotion
YouTube Optimization
Project Overview
Goals: PFN tasked On the Porch Media with leading a video-first transformation for one of their established audio-only podcasts. The goal was to develop a YouTube strategy that would:
Transform podcasts into engaging video content with dynamic visuals, professional editing, and accessibility features.
Create short-form content for YouTube Shorts, leveraging key podcast moments with attention-grabbing hooks.
Organize content into series & playlists to enhance viewer engagement and retention.
Boost YouTube presence and establish the podcast host as a thought leader.
Drive traffic to a new community and provide high-quality video assets for the PFN marketing team’s email and social media campaigns.
Solution: As PFN’s dedicated video specialist, On the Porch Media led a YouTube overhaul to drive growth. The strategy included:
Consistent weekly posting – Two full-length video podcast episodes per month and at least two short clips under 60 seconds.
Engaging, high-quality editing – Branded graphics, B-roll, on-screen text, and subtitles for accessibility.
Strategic content repurposing – Monthly enablement kits, shownotes, and optimized YouTube uploads (Libsyn included).
Results: First 90-Day Overview
Uploads: 67 new uploads (43 Shorts, 24 long-form videos)
Content Mix: Value-packed leadership insights, behind-the-scenes shorts, and strategic guest clips
22.4K total views — 📈 up 651% from the previous 90 days
256.4 hours of watch time — 📈 up 537%
+50 subscribers — 📈 up 117%